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Jamie West
Romance
Restraint only works in romance if it still feels active. If a character is holding back, the reader needs to see the wanting underneath it, not just a polite lack of interest in a nicer coat.

That line is doing a lot of work. Too much distance and the tension dies. Too much obvious yearning and you’ve lost the point of the restraint. The useful bit, for me, is that slight contradiction where someone is trying very hard not to want what they clearly want. That usually reads as attraction. Or a mess. Sometimes both, which is better.
Freya Briggs
Sometimes the restraint matters more if it’s slightly clumsy. A character who is too polished about not wanting someone can start to feel airbrushed. The useful bit is when the effort leaks out in other places: overcareful politeness, bad timing, unnecessary competence. Much more revealing than another paragraph of longing gazing out a window like they’re in a period drama with excellent lighting.
Anna Roberts
Restraint gets boring fast if it’s only signalled through manners. A character can be perfectly polite and still leak interest through what they notice, what they avoid, what they say too late. I’m usually more interested in the practical friction than the yearning itself. Someone can be holding back for entirely sensible reasons, and that can be more charged than a grand internal monologue.